Acquisition
- Launch growth hack viral campaigns using in-app referrals on WhatsApp, Facebook & Twitter
- Cross promotion of the main app in your other or partner apps
- Sharing of happy moments on all social media platforms
Engagement
- Monitor activities across channels with real-time analytics to get deep insights & take contextual actions
- Multiple options for delivering the most compelling, highly personalized messages across every relevant channel
- Notify sales reps as soon as a customer clicks on a particular banner or screen for immediate engagement
- Geotargeting campaigns for Tier 1 cities, Tier 2 cities and so on
- Create a geo-fence around banks and ATMs and target customers entering, dwelling or exiting with relevant offers
- Target users who have uninstalled the app or have become dormant with Facebook remarketing
- Secure banking transactions on social media platforms such as Twitter through direct messages
Gamification
- Assign achievement badges to users based on the size/frequency/type of their transactions
- Reward points based on the number of transactions made on the app
- Implement small quizzes to increase the users’ financial management knowledge
- Reward the customers with an exclusive consultation with a financial advisor
Predictive Marketing
- Classify users based on their propensity to do a particular action or churn
- Divide users into buckets of low, medium and high likelihood of doing a particular action and launch campaigns accordingly
- Detect fraudulent behavior and anomalies and take preventive actions
Partner Integration
- Opening up resources to online banking marketplaces
- Integrate with agents, brokers, third party apps
- Integrate legacy applications for B2E apps and MIS reporting
- Expose APIs for app developers, for instance, secure wallet APIs
Benefits
Ready to take the step towards digital transformation in retail? Let’s Talk