Acquisition
- Run virality campaigns using in-app referrals to acquire more users
- Allow sharing of content and gamification events on social media platforms
- Enable users to invite their friends from phonebook for seamless sharing of content
Predictive Marketing
- Boost customer lifetime value by predicting & recommending the kind of content they would want to interact with regardless of their segmentation
- Forecast the propensity of the users to make purchases and launch marketing campaigns to influence their moves
- Improve retention by predicting the tendency of the users to uninstall the app and retain with targeted marketing campaigns
Engagement
- Recommend related content to users based on item similarity and user similarity
- Revive engagement with dormant users with notifications across all channels such as mobile, web, IoT, social, SMS
- Grow revenue by launching coupon campaigns on special occasions such as Valentine’s Day
- With real-time analytics, optimize marketing for for genre based campaigns
- Target each customer with contextually relevant notification, like, sending an in-app message of a new release of their favorite content section
- Geo-target users based on their regional interests
- Analyze your users’ browsing pattern and preferred channel for personalized campaigns
Gamification
- Induce competitive spirit with social leaderboards based on content sharing, maximum downloads or top purchasers
- Implement buddy management to allow users to seamlessly share content in their buddy list
- Introduce real-time in-app chat for content discussion
- Enable users to gift content to their buddies
- Provide achievement badges based on the frequency of interaction with the content, like, give users who frequently reads about movies the badge of Movie Buff
- Launch competitions for the users with their buddies
Partner Integration
- Securely expose the protected resources as APIs for integration with the other apps
- Partner with brands with seamless and direct integration
- Leverage data and content for monetization with partners
Benefits
Ready to take the step towards digital transformation in retail? Let’s Talk